Investment Crowdfunding: The Potential and The Power For The Black Community

Bill HustonAlternative Finance, Community Capital, Crowd InvestingLeave a Comment

Black Business Owners

Introduction The data is clear and consistent the traditional funding methods don’t work for Black-owned businesses, founders, or real estate developers. My mission in life is to introduce the Black community to the potential and power of investment and real estate crowdfunding as a community-led economic development tool. Investment crowdfunding provides access to capital for real estate developers and business … Read More

A Brief History Of The Racial Wealth Gap And Its Impact Today!

Bill HustonAlternative Finance, Community Capital, Crowd InvestingLeave a Comment

Wealth

Introduction Even before the United States’ founding, the laws of the land ensured White individuals and families could build more wealth than people of color. The legal practice of slavery prohibited millions of Black people in bondage from earning wages for their labor for 246 years. After slavery’s end, the consequences of racism, as well as racial and economic segregation, … Read More

Tips for Finding Start-Up Investors Via LinkedIn

Bill HustonAlternative Finance, Community Capital, Crowdfunding, Inbound Marketing, Social MediaLeave a Comment

LinkedIn

Introduction LinkedIn is undoubtedly the most popular channel for professionals in all areas right now. Yet, using it is definitely not the same as posting on Facebook or sharing a story on Instagram. And we’ll get to the difference of interaction for startup matters on Facebook in a bit, too.  It can actually be challenging to navigate how to get … Read More

Finding Start-Up Investors Via LinkedIn

Bill HustonAlternative Finance, Community Capital, Crowdfunding, Inbound Marketing, Social MediaLeave a Comment

LinkedIn

Introduction LinkedIn is one of the largest and most effective online platforms in the world that is aimed at creating and maintaining professional connections of various types. Many people often overlook LinkedIn as a source for finding investors because of lesser know-how. But, the reality is vastly different from the imagination. Providing an opportunity to meet and connect with professionals … Read More

4 Reasons Why You Should Invest in Facebook Ads For Your Investment Crowdfunding Campaign

designraAlternative Finance, Community Capital, Crowdfunding, Inbound Marketing, Social MediaLeave a Comment

Social Media

Introduction I’ve been a part of many investment campaigns where we’re able to scale a small marketing budget with a 5x to 10x return on Facebook ad spend. With that, they were able to reach the $250K maximum on Wefunder during their first raise. Even though other companies with similar stories were initially hesitant about investing in Facebook and scaling … Read More

3 Important Facebook Ad Tips for Marketing Your Investment Crowdfunding Campaign

Bill HustonAlternative Finance, Community Capital, Crowdfunding, Inbound Marketing, Social MediaLeave a Comment

Facebook

Introduction  Facebook’s advertising platform is incredibly sophisticated in terms of targeting just the right potential investors for your fund. If you’ve decided to spend a portion of your marketing budget on Facebook Ads, here are my 3 top tips for maximizing (Return On Ad Spend). 1. Optimize for Traffic for One Week At the Beginning of Your Campaign If you … Read More

3 Ways to Market Your Investment Crowdfunding Campaign

Bill HustonAlternative Finance, Community Capital, Crowdfunding, Inbound MarketingLeave a Comment

Twitter

Introduction  You’ve built a killer offering page, produced a dazzling video, and launched your campaign on an investment crowdfunding platform. Now it’s time to sit back and watch the investments come rolling in, right? Wrong, it is not that easy! A well-planned “CrowdFit” marketing strategy is crucial to a successful investment crowdfunding raise. While it may be tempting to rely … Read More

The Investment Crowdfunding Transformation For Black-Owned Businesses

Bill HustonAlternative Finance, Community Capital, Crowd InvestingLeave a Comment

Support Small Businesses

SBA Loans Are Failing Black-Owned Businesses According to the latest data during the height of the COVID-19 pandemic, Black-owned businesses experienced declines of 41%, and the PPP loans  Loans provided through the government’s Paycheck Protection Program for small businesses, administered by the Treasury Department and the SBA, reached only 20% of eligible firms in areas with the highest densities of … Read More