Facebook Has A Black Problem The American Dream Marketplace Provides An Alternative Solution

Bill HustonAlternative Finance, Community Capital, Crowdfunding, Social MediaLeave a Comment

Introduction  The global social media juggernaut, Facebook, finds itself at the center of the lack of diversity in hiring controversy. Facebook’s family of apps garner nearly 3 billion monthly users worldwide. Still, internally, the social media giant is struggling to represent the diversity of those it serves. The lack of diversity in tech is well documented and a longstanding issue … Read More

Understanding The History Of The Present Systemic Barriers and How They Work

designraAlternative Finance, Community Capital, Crowdfunding, Social MediaLeave a Comment

Introduction The often and well-touted $1.5 trillion spending power of the Black community is very puzzling when in the same breath, we talk about the massive racial wealth gap that exists side-by-side. One big question I have is how is it possible to have all of the tools and trapping of the American dream, a highly coveted six-figure salary, an … Read More

The American Dream Marketplace Provides An Online Platform To Tackle The Inequalities Faced By Black-Owned Businesses

Bill HustonAlternative Finance, Community Capital, Crowd Investing, Crowdfunding, Social MediaLeave a Comment

Black Woman On Computer

Introduction According to the U.S. Census Bureau, approximately 36% of Black households lack computer ownership and broadband subscription. This is driven by the racial wealth gap and the fact that countless Black-owned businesses were already financially stressed and faced underlying structural problems before the pandemic due in large part to disinvestment in low- and moderate-income communities, but what many people … Read More

The American Dream Marketplace Provides State-Of-The-Art Digital Solutions For Black-Owned Businesses

Bill HustonAlternative Finance, Community Capital, Crowd Investing, Social MediaLeave a Comment

Introduction  By investing in the American Dream Marketplace more Black-owned companies, you help create more opportunities for meaningful savings, property ownership, credit building, and generational wealth for Black communities. Technology has become an essential tool for all businesses and is one big question facing Black-owned firms. At the height of the COVID-19 pandemic, as many as 41% of Black-owned companies … Read More

Tips for Finding Start-Up Investors Via LinkedIn

Bill HustonAlternative Finance, Community Capital, Crowdfunding, Inbound Marketing, Social MediaLeave a Comment

LinkedIn

Introduction LinkedIn is undoubtedly the most popular channel for professionals in all areas right now. Yet, using it is definitely not the same as posting on Facebook or sharing a story on Instagram. And we’ll get to the difference of interaction for startup matters on Facebook in a bit, too.  It can actually be challenging to navigate how to get … Read More

Finding Start-Up Investors Via LinkedIn

Bill HustonAlternative Finance, Community Capital, Crowdfunding, Inbound Marketing, Social MediaLeave a Comment

LinkedIn

Introduction LinkedIn is one of the largest and most effective online platforms in the world that is aimed at creating and maintaining professional connections of various types. Many people often overlook LinkedIn as a source for finding investors because of lesser know-how. But, the reality is vastly different from the imagination. Providing an opportunity to meet and connect with professionals … Read More

4 Reasons Why You Should Invest in Facebook Ads For Your Investment Crowdfunding Campaign

designraAlternative Finance, Community Capital, Crowdfunding, Inbound Marketing, Social MediaLeave a Comment

Social Media

Introduction I’ve been a part of many investment campaigns where we’re able to scale a small marketing budget with a 5x to 10x return on Facebook ad spend. With that, they were able to reach the $250K maximum on Wefunder during their first raise. Even though other companies with similar stories were initially hesitant about investing in Facebook and scaling … Read More

3 Important Facebook Ad Tips for Marketing Your Investment Crowdfunding Campaign

Bill HustonAlternative Finance, Community Capital, Crowdfunding, Inbound Marketing, Social MediaLeave a Comment

Facebook

Introduction  Facebook’s advertising platform is incredibly sophisticated in terms of targeting just the right potential investors for your fund. If you’ve decided to spend a portion of your marketing budget on Facebook Ads, here are my 3 top tips for maximizing (Return On Ad Spend). 1. Optimize for Traffic for One Week At the Beginning of Your Campaign If you … Read More