Introduction LinkedIn is undoubtedly the most popular channel for professionals in all areas right now. Yet, using it is definitely not the same as posting on Facebook or sharing a story on Instagram. And we’ll get to the difference of interaction for startup matters on Facebook in a bit, too. It can actually be challenging to navigate how to get … Read More
Finding Start-Up Investors Via LinkedIn
Introduction LinkedIn is one of the largest and most effective online platforms in the world that is aimed at creating and maintaining professional connections of various types. Many people often overlook LinkedIn as a source for finding investors because of lesser know-how. But, the reality is vastly different from the imagination. Providing an opportunity to meet and connect with professionals … Read More
4 Reasons Why You Should Invest in Facebook Ads For Your Investment Crowdfunding Campaign
Introduction I’ve been a part of many investment campaigns where we’re able to scale a small marketing budget with a 5x to 10x return on Facebook ad spend. With that, they were able to reach the $250K maximum on Wefunder during their first raise. Even though other companies with similar stories were initially hesitant about investing in Facebook and scaling … Read More
3 Important Facebook Ad Tips for Marketing Your Investment Crowdfunding Campaign
Introduction Facebook’s advertising platform is incredibly sophisticated in terms of targeting just the right potential investors for your fund. If you’ve decided to spend a portion of your marketing budget on Facebook Ads, here are my 3 top tips for maximizing (Return On Ad Spend). 1. Optimize for Traffic for One Week At the Beginning of Your Campaign If you … Read More
3 Ways to Market Your Investment Crowdfunding Campaign
Introduction You’ve built a killer offering page, produced a dazzling video, and launched your campaign on an investment crowdfunding platform. Now it’s time to sit back and watch the investments come rolling in, right? Wrong, it is not that easy! A well-planned “CrowdFit” marketing strategy is crucial to a successful investment crowdfunding raise. While it may be tempting to rely … Read More
How to Build and Use Twitter Lists To Focus Your Research
Introduction I recently had a social media consulting session with a top-notch, but extremely busy, startup entrepreneur with a goal of increasing their ability to do focused industry research. As we went through the discovery phase of the session we were able to determine that Twitter is a much-underutilized tool in their social media strategy. They used Twitter for the … Read More