3 Important Facebook Ad Tips for Marketing Your Investment Crowdfunding Campaign

Bill HustonAlternative Finance, Community Capital, Crowdfunding, Inbound Marketing, Social Media


Introduction  Facebook’s advertising platform is incredibly sophisticated in terms of targeting just the right potential investors for your fund. If you’ve decided to spend a portion of your marketing budget on Facebook Ads, here are my 3 top tips for maximizing (Return On Ad Spend). 1. Optimize for Traffic for One Week At the Beginning of Your Campaign If you … Read More

3 Ways to Market Your Investment Crowdfunding Campaign

Bill HustonAlternative Finance, Community Capital, Crowdfunding, Inbound Marketing


Introduction  You’ve built a killer offering page, produced a dazzling video, and launched your campaign on an investment crowdfunding platform. Now it’s time to sit back and watch the investments come rolling in, right? Wrong, it is not that easy! A well-planned “CrowdFit” marketing strategy is crucial to a successful investment crowdfunding raise. While it may be tempting to rely … Read More

The Black Tax: The Unseen Hand that Henders Blacks Founders In The Friends and Family Round

Bill HustonAlternative Finance, Community Capital, Crowdfunding

Black Business

Introduction Black Professionals work hard and save to pay for their college education, but there is an unseen hand often referred to as the Black Tax. After 400 years in America, Black people find themselves on the losing end of the racial wealth gap. According to a Federal Reserve Report, White people own 86% of the nation’s wealth but they … Read More

Why Real Estate Crowdfunding and Black Fix and Flip Real Estate Investors Are a Match Made in Heaven

designraAlternative Finance, Community Capital, Crowdfunding, Real Estate Crowdfunding

Real Estate Investing

Introduction I post into 15 Black real estate investor Facebook groups across the Midwest and this group has over 15K members of professional real estate investors. What are fix and flip real estate investors and how do they operate? Why is this model a great match for real estate crowdfunding? House flipping—buying distressed homes, rehabbing them quickly, and selling them … Read More

The $1.9 Trillion Stimulus Bill has been Signed Will It Be A Life-Changer For You And Your Family’s Wealth

designraAlternative Finance, Community Capital, Crowd Investing, Crowdfunding

Black Female Investor

Introduction The $1.9 trillion Stimulus Bill has been signed, but will it be a life-changer for your family’s wealth in 2021 as we start to see light at the end of the COVID-19 pandemic. The COVID-19 pandemic illuminated the many social, political, and economic disparities that exist in the United States driven by systemic racism. We saw the election of … Read More

Black Owned Performance Streetwear & Running Brand PYNRS Successfully Crosses Early Sales Milestones

Bill HustonAlternative Finance, Community Capital, Crowdfunding


PYNRS is exceeding expectations. Clearly there’s a demand for a streetwear and running apparel brand with a focus on diversity, community and an equal regard for aesthetics and performance. And the big names of the industry like Runners World and Health Magazine are paying attention. March 12, 2021 PYNRS founder Sidney Baptista saw first hand that his beloved sport of … Read More

The Promise of Local Investment Crowdfunding

designraAlternative Finance, Community Capital, Crowd Investing, Crowdfunding

Black Woman Business Owner

Introduction  Investment Crowdfunding provides the best opportunity to transform local communities in the shortest amount of time. Investment Crowdfunding, just like regular equity investment, allows entrepreneurs to sell shares of their business to private shareholders, shares that can potentially be sold later at a much higher price per share at some point in the future. That’s how you attract real … Read More

The Benefit of Crowdfunding For The Black Communities

Bill HustonAlternative Finance, Community Capital, Crowd Investing, Crowdfunding

Black-owned Businesses

Introduction Both rewards and crowd investing offer a wide range of advantages over traditional business financing. With benefits ranging from a wider pool of potential investors to more nimble fundraising options, crowdfunding is going to continue to evolve into a more popular, and more powerful funding method for startups, local businesses, and inner-city real estate development.  Though funding is almost … Read More