How to Build and Use Twitter Lists To Focus Your Research

designraInbound Marketing, Social Media


Introduction  I recently had a social media consulting session with a top-notch, but extremely busy, startup entrepreneur with a goal of increasing their ability to do focused industry research. As we went through the discovery phase of the session we were able to determine that Twitter is a much-underutilized tool in their social media strategy. They used Twitter for the … Read More

Building Local Crowdfunding Ecosystems for Main Street Businesses

Bill HustonAlternative Finance, Community Capital, Crowd Investing, Crowdfunding, Social Media

Local Business

Introduction To thrive in the modern business world it’s important to understand how to market your small independent business and this is going to be even harder in the post COVID-19 crisis small business environment. A recent survey shows establishing customer relationships through marketing and promotion is the second largest concern among independent business owners after securing access to capital. … Read More