Introduction Even before the United States’ founding, the laws of the land ensured White individuals and families could build more wealth than people of color. The legal practice of slavery prohibited millions of Black people in bondage from earning wages for their labor for 246 years. After slavery’s end, the consequences of racism, as well as racial and economic segregation, … Read More
Tips for Finding Start-Up Investors Via LinkedIn
Introduction LinkedIn is undoubtedly the most popular channel for professionals in all areas right now. Yet, using it is definitely not the same as posting on Facebook or sharing a story on Instagram. And we’ll get to the difference of interaction for startup matters on Facebook in a bit, too. It can actually be challenging to navigate how to get … Read More
Finding Start-Up Investors Via LinkedIn
Introduction LinkedIn is one of the largest and most effective online platforms in the world that is aimed at creating and maintaining professional connections of various types. Many people often overlook LinkedIn as a source for finding investors because of lesser know-how. But, the reality is vastly different from the imagination. Providing an opportunity to meet and connect with professionals … Read More
4 Reasons Why You Should Invest in Facebook Ads For Your Investment Crowdfunding Campaign
Introduction I’ve been a part of many investment campaigns where we’re able to scale a small marketing budget with a 5x to 10x return on Facebook ad spend. With that, they were able to reach the $250K maximum on Wefunder during their first raise. Even though other companies with similar stories were initially hesitant about investing in Facebook and scaling … Read More
3 Important Facebook Ad Tips for Marketing Your Investment Crowdfunding Campaign
Introduction Facebook’s advertising platform is incredibly sophisticated in terms of targeting just the right potential investors for your fund. If you’ve decided to spend a portion of your marketing budget on Facebook Ads, here are my 3 top tips for maximizing (Return On Ad Spend). 1. Optimize for Traffic for One Week At the Beginning of Your Campaign If you … Read More
3 Ways to Market Your Investment Crowdfunding Campaign
Introduction You’ve built a killer offering page, produced a dazzling video, and launched your campaign on an investment crowdfunding platform. Now it’s time to sit back and watch the investments come rolling in, right? Wrong, it is not that easy! A well-planned “CrowdFit” marketing strategy is crucial to a successful investment crowdfunding raise. While it may be tempting to rely … Read More
The Investment Crowdfunding Transformation For Black-Owned Businesses
SBA Loans Are Failing Black-Owned Businesses According to the latest data during the height of the COVID-19 pandemic, Black-owned businesses experienced declines of 41%, and the PPP loans Loans provided through the government’s Paycheck Protection Program for small businesses, administered by the Treasury Department and the SBA, reached only 20% of eligible firms in areas with the highest densities of … Read More
4 Reasons Building Local Crowdfunding Ecosystems Can Save Black-Owned Businesses
Introduction To thrive in the modern business world it’s important to understand how to market your small independent business and this is going to be even more important in the post-COVID-19 crisis small business environment. A recent survey shows establishing customer relationships through marketing and promotion is the second-largest concern among independent business owners after securing access to capital. In … Read More