Introduction LinkedIn is one of the largest and most effective online platforms in the world that is aimed at creating and maintaining professional connections of various types. Many people often overlook LinkedIn as a source for finding investors because of lesser know-how. But, the reality is vastly different from the imagination. Providing an opportunity to meet and connect with professionals … Read More
4 Reasons Why You Should Invest in Facebook Ads For Your Investment Crowdfunding Campaign
Introduction I’ve been a part of many investment campaigns where we’re able to scale a small marketing budget with a 5x to 10x return on Facebook ad spend. With that, they were able to reach the $250K maximum on Wefunder during their first raise. Even though other companies with similar stories were initially hesitant about investing in Facebook and scaling … Read More
3 Important Facebook Ad Tips for Marketing Your Investment Crowdfunding Campaign
Introduction Facebook’s advertising platform is incredibly sophisticated in terms of targeting just the right potential investors for your fund. If you’ve decided to spend a portion of your marketing budget on Facebook Ads, here are my 3 top tips for maximizing (Return On Ad Spend). 1. Optimize for Traffic for One Week At the Beginning of Your Campaign If you … Read More
3 Ways to Market Your Investment Crowdfunding Campaign
Introduction You’ve built a killer offering page, produced a dazzling video, and launched your campaign on an investment crowdfunding platform. Now it’s time to sit back and watch the investments come rolling in, right? Wrong, it is not that easy! A well-planned “CrowdFit” marketing strategy is crucial to a successful investment crowdfunding raise. While it may be tempting to rely … Read More
The Investment Crowdfunding Transformation For Black-Owned Businesses
SBA Loans Are Failing Black-Owned Businesses According to the latest data during the height of the COVID-19 pandemic, Black-owned businesses experienced declines of 41%, and the PPP loans Loans provided through the government’s Paycheck Protection Program for small businesses, administered by the Treasury Department and the SBA, reached only 20% of eligible firms in areas with the highest densities of … Read More
4 Reasons Building Local Crowdfunding Ecosystems Can Save Black-Owned Businesses
Introduction To thrive in the modern business world it’s important to understand how to market your small independent business and this is going to be even more important in the post-COVID-19 crisis small business environment. A recent survey shows establishing customer relationships through marketing and promotion is the second-largest concern among independent business owners after securing access to capital. In … Read More
The Black Tax: The Unseen Hand that Henders Blacks Founders In The Friends and Family Round
Introduction Black Professionals work hard and save to pay for their college education, but there is an unseen hand often referred to as the Black Tax. After 400 years in America, Black people find themselves on the losing end of the racial wealth gap. According to a Federal Reserve Report, White people own 86% of the nation’s wealth but they … Read More
Why Real Estate Crowdfunding Is A Must For The Black Community!
Introduction to the Crowd Economy The wealth of Black people in America and the gap between other racial groups has been well documented, but that doesn’t mean Black folks don’t have any money to spend. Even though the racial wealth gap is actually widening, Black people still have tremendous economic buying power. What if we took some of that and … Read More