Introduction By investing in the American Dream Marketplace more Black-owned companies, you help create more opportunities for meaningful savings, property ownership, credit building, and generational wealth for Black communities. Technology has become an essential tool for all businesses and is one big question facing Black-owned firms. At the height of the COVID-19 pandemic, as many as 41% of Black-owned companies … Read More
Investment Crowdfunding: The Potential and The Power For The Black Community
Introduction The data is clear and consistent the traditional funding methods don’t work for Black-owned businesses, founders, or real estate developers. My mission in life is to introduce the Black community to the potential and power of investment and real estate crowdfunding as a community-led economic development tool. Investment crowdfunding provides access to capital for real estate developers and business … Read More
A Brief History Of The Racial Wealth Gap And Its Impact Today!
Introduction Even before the United States’ founding, the laws of the land ensured White individuals and families could build more wealth than people of color. The legal practice of slavery prohibited millions of Black people in bondage from earning wages for their labor for 246 years. After slavery’s end, the consequences of racism, as well as racial and economic segregation, … Read More
Tips for Finding Start-Up Investors Via LinkedIn
Introduction LinkedIn is undoubtedly the most popular channel for professionals in all areas right now. Yet, using it is definitely not the same as posting on Facebook or sharing a story on Instagram. And we’ll get to the difference of interaction for startup matters on Facebook in a bit, too. It can actually be challenging to navigate how to get … Read More
Finding Start-Up Investors Via LinkedIn
Introduction LinkedIn is one of the largest and most effective online platforms in the world that is aimed at creating and maintaining professional connections of various types. Many people often overlook LinkedIn as a source for finding investors because of lesser know-how. But, the reality is vastly different from the imagination. Providing an opportunity to meet and connect with professionals … Read More
4 Reasons Why You Should Invest in Facebook Ads For Your Investment Crowdfunding Campaign
Introduction I’ve been a part of many investment campaigns where we’re able to scale a small marketing budget with a 5x to 10x return on Facebook ad spend. With that, they were able to reach the $250K maximum on Wefunder during their first raise. Even though other companies with similar stories were initially hesitant about investing in Facebook and scaling … Read More
3 Important Facebook Ad Tips for Marketing Your Investment Crowdfunding Campaign
Introduction Facebook’s advertising platform is incredibly sophisticated in terms of targeting just the right potential investors for your fund. If you’ve decided to spend a portion of your marketing budget on Facebook Ads, here are my 3 top tips for maximizing (Return On Ad Spend). 1. Optimize for Traffic for One Week At the Beginning of Your Campaign If you … Read More
3 Ways to Market Your Investment Crowdfunding Campaign
Introduction You’ve built a killer offering page, produced a dazzling video, and launched your campaign on an investment crowdfunding platform. Now it’s time to sit back and watch the investments come rolling in, right? Wrong, it is not that easy! A well-planned “CrowdFit” marketing strategy is crucial to a successful investment crowdfunding raise. While it may be tempting to rely … Read More