Introduction Why would community developers build housing in communities cut off from good schools, jobs, transportation, parks, and the resources that people need to thrive and succeed? If we are trying to build safe, healthy, and prosperous neighborhoods simply building affordable housing is not the answer. To be resilient and sustainable, housing must be more than affordable. It must connect … Read More
Crowdfunding Is The Answer to The Small Business Marketing and Funding Dilemma
Introduction To thrive in the modern business world it’s important to understand how to market your small independent business and this is going to be even harder in the post COVID-19 crisis small business environment. A recent survey shows establishing customer relationships through marketing and promotion is the second largest concern among independent business owners after securing access to capital. … Read More
How to Build and Use Twitter Lists To Focus Your Research
Introduction I recently had a social media consulting session with a top-notch, but extremely busy, startup entrepreneur with a goal of increasing their ability to do focused industry research. As we went through the discovery phase of the session we were able to determine that Twitter is a much-underutilized tool in their social media strategy. They used Twitter for the … Read More
The Promise of Investment Crowdfunding
Introduction Investment crowdfunding provides the best opportunity to transform our local communities in the shortest amount of time. Investment crowdfunding, just like regular equity investment, allows entrepreneurs to sell shares of their business to private shareholders, shares that can potentially be sold later at a much higher price per share or they can become completely worthless in the process. Always … Read More
Building Local Crowdfunding Ecosystems for Main Street Businesses
Introduction To thrive in the modern business world it’s important to understand how to market your small independent business and this is going to be even harder in the post COVID-19 crisis small business environment. A recent survey shows establishing customer relationships through marketing and promotion is the second largest concern among independent business owners after securing access to capital. … Read More